LIBIN OOMMEN SAMUEL

Strategic Marketing Manager | Consumer Electronics & Retail Specialist
Dubai, UAE.

About

Accomplished Strategic Marketing Manager and Consumer Electronics & Retail Specialist with 15+ years of experience driving brand growth and market share across the UAE and Gulf countries. Proven expertise in developing and executing comprehensive marketing strategies, optimizing budgets by 20%, and leading 360° campaigns that increased brand awareness by 25% and retail recommendation rates by 150%. Adept at product launches, market research, and fostering key stakeholder relationships to deliver innovative solutions and maximize ROI.

Work

Trax Marketing Consultancy
|

Marketing Manager

Dubai, Dubai, UAE

Summary

Spearheaded regional marketing strategy for Dell Technologies, driving brand growth and market presence across the Middle East.

Highlights

Spearheaded regional marketing strategy for Dell Technologies, successfully driving brand growth and expanding market presence across the Middle East.

Designed and implemented comprehensive 360° marketing campaigns across print, online, and broadcast platforms, targeting diverse customer segments and enhancing brand loyalty.

Managed substantial marketing budgets for Dell Technologies, ensuring optimal allocation and achieving a high return on investment (ROI).

Acted as primary contact for key accounts, resolving challenges and delivering solutions that exceeded expectations.

Oversaw creative and media agencies, ensuring seamless campaign execution and consistent Dell branding across all platforms.

Eventis Marketing LLC
|

Trade Marketing Manager

Dubai, Dubai, UAE

Summary

Managed product and trade marketing for key accounts like Electrolux and Bosch, executing 360 marketing strategies and fostering stakeholder relationships.

Highlights

Managed product and trade marketing requirements for key accounts including Electrolux, Bosch, Hisense, Beko, and Hyproca Nutrition.

Planned and executed 360° marketing strategies for various brands, driving comprehensive market penetration.

Cultivated strong cooperation with third-party agents and retailer partners, enhancing distribution and market reach.

Developed and maintained customer-focused relationships with stakeholders, ensuring high satisfaction and loyalty.

Organized successful mall activations, roadshows, and product launches to boost brand visibility and engagement.

TCL Communication
|

Field Marketing Manager

Dubai, Dubai, UAE

Summary

Managed field marketing and product management for BlackBerry and Alcatel across UAE and KSA, overseeing sales, distribution, and marketing activities.

Highlights

Managed comprehensive field marketing and product management for BlackBerry and Alcatel in UAE and KSA.

Secured stock sales and efficiently managed product distribution, contributing to market availability.

Conducted sales meetings with stakeholders and internal teams, fostering alignment and driving performance.

Planned and executed marketing activities and budgets, optimizing resource allocation for campaigns.

Organized the high-profile BlackBerry KEYone launch event at Dubai Mall, generating significant media and customer attention.

Hisense Middle East
|

Field Manager

Dubai, Dubai, UAE

Summary

Managed a team of field merchandisers and promoters across the UAE, overseeing inventory, sales, and promotional activities.

Highlights

Managed a team of field merchandisers and promoters across the UAE, ensuring effective market coverage and brand representation.

Monitored inventory and sales performance of power retailers and distributors, optimizing stock levels and sales strategies.

Launched successful promotions, roadshows, and incentive schemes in retail outlets, boosting sales and customer engagement.

Trained new employees on product concepts and demonstration techniques, enhancing team capabilities and sales pitches.

AirMiles UAE (AIMIA)
|

Field Supervisor

Dubai, Dubai, UAE

Summary

Managed a merchandiser team for AirMiles loyalty program, driving user activations and fostering retail partnerships.

Highlights

Managed a merchandiser team covering partner outlets, ensuring effective representation and program adherence.

Increased user activations for the AirMiles loyalty program, expanding customer base and engagement.

Conducted training programs for retail partner staff, enhancing their understanding and promotion of the loyalty program.

Negotiated successfully with retail partners and community centers for customer awareness programs, expanding outreach initiatives.

Planned quarterly events and roadshows, effectively increasing the customer base and program visibility.

BlackBerry Middle East
|

Field Marketing Specialist

Dubai, Dubai, UAE

Summary

Prepared and executed field marketing activities for BlackBerry, including store visits, product knowledge dissemination, and promotional support.

Highlights

Prepared and followed route plans for store visits, ensuring efficient coverage and engagement with retail partners.

Provided comprehensive technical and product-related knowledge to retail staff, enhancing their sales capabilities.

Monitored inventory of distributors and sales of power retailers, optimizing stock levels and identifying sales opportunities.

Supported product launches and promotions through POSM distribution and roadshows, maximizing visibility.

Sony Mobiles Middle East
|

Account Executive

Dubai, Dubai, UAE

Summary

Supported the field marketing team and managed daily operational activities, ensuring productivity and brand representation for Sony Mobiles.

Highlights

Supported the field marketing team in daily activities, contributing to efficient operations and campaign execution.

Consolidated journey plans and followed up on team activities monthly, ensuring accountability and adherence to schedules.

Assisted the field team during weekends for promotions and product launches, ensuring successful event execution.

Conducted phone back checks on daily store visits, maintaining high productivity and compliance standards.

Education

SGVU Rajasthan
Rajasthan, Rajasthan, India

Master

Business Administration

MIBM Global
India, India, India

Bachelor

Business Administration

Languages

English
Hindi
Malayalam
Tamil

Certificates

Certified Customer Service Leader

Issued By

SQI-USA

Skills

Marketing Strategy & Execution

Strategic Marketing Planning, Campaign Management, Branding Consistency, 360° Campaigns, Product Launches, Retail Activations, Promotions, Roadshows, Event Management, POSM Implementation.

Market Analysis & Insights

Market Research, Competitor Analysis, Trend Prediction, Customer Feedback.

Budget & Financial Management

Budget Management, Cost Optimization, ROI Analysis, Payroll Operations.

Partnership & Stakeholder Management

Distributor Relationships, Retailer Relationships, Channel Partners, Third-Party Agency Management, Key Account Management, Stakeholder Collaboration, Negotiation.

Team Leadership & Development

Team Leadership, Staff Training, Performance Monitoring, Field Merchandiser Management.

Digital Marketing

Social Media Management, Online Advertising, Advertising & Media Planning (Print, Broadcast, Online).

Operational Efficiency

Sales Control, Reporting Efficiency, Inventory Monitoring, Supply Chain Coordination.